OPERA MEMPHIS ANNOUNCES "30 DAYS OF OPERA" PRESENTED BY EVOLVE BANK & TRUST
Deepening the "30 Days of Opera" Experience
MEMPHIS, TN – Opera Memphis will increase the scope of its 30 Days of Opera program, a month-long audience development initiative launched in 2012 and presented by Evolve Bank & Trust. Each September, the program delivers 30 consecutive days of free performances throughout the Memphis area, inspiring hundreds of attendees to purchase tickets to Opera Memphis’ mainstage performances. New for 2015, Opera Memphis will embed a documentary filmmaker with the 30 Days performers. The resulting footage will provide content for a new website that will be updated daily with customized links, along with lively video segments featuring singers and audience members. The website will target 30 Days attendees with opera-related experiences that bridge the gap between thinking about attending an opera and actually buying a ticket.